Following studies at London’s renowned Central Saint Martins, Daniella returned to her home county of North East Lincolnshire to begin her distinctive jewellery collection, Daniella Draper Jewellery. Each and every piece is handcrafted, drawing inspiration from her love of antique treasures, travel and romance.

Daniella opened her flagship Cleethorpes store in 2014, and has since opened three more stores across Lincolnshire and Yorkshire. While her business has grown and jewellery featured in famous magazines, Daniella has stayed true to her Grimbarian roots.